Glossary
How To define Traction in SaaS
Almost every founder knows the value of traction to their business. It’s a sign
that tells you, ‘Hey, people like your product!’. Traction indirectly validates
your product. But what exactly is traction in SaaS? In this post, we’ll define
traction, look at different signs of traction and discuss how to achieve it in
your own […]
Calculating your LTV:CAC Ratio
As a SaaS founder, you know that customer acquisition costs (CAC) can quickly
eat your profits. That’s why it’s so important to keep a close eye on your
LTV:CAC ratio. This simple metric will tell you how much revenue your customers
generate over their lifetime with you (LTV) relative to how much it costs to […]
How to calculate Average Revenue Per User (ARPU)
Average revenue per user (ARPU) is one of the most overlooked metrics. As a SaaS
entrepreneur, digging into how much the average user spends can guide you in
optimizing your budget, product pricing, and user targeting. This blog post
explains what ARPU is, how to calculate it, and how to optimize it. Let’s get
started… […]
Use the T2D3 framework to grow your B2B SaaS into a unicorn
The T2D3 framework is a popular growth framework adopted by growth-focused SaaS
companies. Investor Neeraj Agrawal introduced the concept in 2015. T2D3 is short
for ‘triple, triple, double, double, double.’ The method guides SaaS startups to
realistically become a unicorn in about 5 years by aiming to triple their annual
revenue year-on-year for the first […]
Defining Customer Retention and why it matters
When you’re starting a new subscription business, there are so many things to
think about – from the initial product design to attracting your first
customers. But one thing often overlooked is how to keep those customers using
your product. This is what we call Customer Retention in SaaS. This blog post
will define customer […]
