The SaaS Operator Newsletter

TL;DR Product-led onboarding is one of the most important processes to master for any PLG SaaS company. But what does it mean, and why is it important?  Product-led growth, or PLG in short, is a go-to-market motion to grow your SaaS business. In PLG, the product itself is the center of the GTM strategy. It’s […]...

TL;DR What is a SaaS product update email? A SaaS product update email is the email you send to customers notifying them of changes and updates to your product. In that email, you typically explain any new features, improvements, and bug fixes you’ve made to your SaaS app. It can even include new pricing or […]...

TL;DR If every customer that came into your store got stuck in the revolving door you’d want to know about it. Or what if they filled a trolley but gave up at a long checkout queue? SaaS users are no different. It’s vital to know how your customers use your product, what features they love, […]...

TLDR The way you communicate with your users affects their overall customer experience. Poor communication may leave customers feeling that you don’t care about them. Unhappy users usually lean closer to churning or switching to a competitor. Positive interactions, on the other hand, can help you earn users’ loyalty. That’s why you need the skills, […]...

You might have the best SaaS product in the world, but if you don’t know how to market it, you won’t go anywhere.  As a product marketing manager, your company relies on you to push strategies that grow the business and leave competitors in the dust. To do that, you really need to know your […]...