A weekly dose of insights to grow your SaaS.

At a glance Andy Tryba is a serial entrepreneur and investor. He’s the founder of Ionic Partners, an investment firm that focuses on acquiring companies with stalled revenues, and Sparkrock, a SaaS-based ERP business application for Nonprofit and K-12 organizations. He’s founded multiple companies, including Think3, RideAustin, and Crossover, the popular platform that remotely connects […]...

Over the last decade, a growing number of companies have adopted a product-led growth approach to their business. Product marketing is now a trending phrase. But with this relatively new approach, many SaaS companies struggle to define what it actually is or what role it plays.  Some confuse it with general marketing; others think it’s […]...

We gathered a list of the top podcasts dedicated to product marketing. These audio knowledge bombs explore strategies and campaigns that worked, those that failed, and tips and tricks of the trade. They also offer firsthand insight from interviews with product marketing leaders in top organizations, including their stories and advice to get you the […]...

In today’s email: 🚨 Problem SaaS companies pump money into customer acquisition but activation rates remain low SaaS companies often make the mistake of investing too much time and money in user acquisition without tracking and improving user activation. As a result, 83% of SaaS users never convert from free trials to paid plans.  This […]...

What is Toptal? Toptal is a freelance platform that helps businesses connect with the world’s top 3% of software developers. They have a vetting process to ensure that skilled developers are allowed on the platform. You can hire a developer on Toptal for an hourly rate between $60 to $250.  One of the main ways […]...