Featured Posts in Product Marketing

As a SaaS company, you’re continually evolving your product to meet your customers’ needs. Whether it’s a small fix or a game-changing new feature, every product update needs to be announced effectively. Why? Because if your customers don’t hear about it, it’s like it never happened. This guide will show you how to make feature […]...

Over the last decade, a growing number of companies have adopted a product-led growth approach to their business. Product marketing is now a trending phrase. But with this relatively new approach, many SaaS companies struggle to define what it actually is or what role it plays.  Some confuse it with general marketing; others think it’s […]...

We gathered a list of the top podcasts dedicated to product marketing. These audio knowledge bombs explore strategies and campaigns that worked, those that failed, and tips and tricks of the trade. They also offer firsthand insight from interviews with product marketing leaders in top organizations, including their stories and advice to get you the […]...

Product Marketing Management is becoming very popular in SaaS. Zippia reports more than 44,000 PMMs in the US alone, averaging around $112,000 annually. With such a growing role, where are the best blogs to get started in product marketing or grow your skills if you’re already one? 1. Product Marketing Alliance  This is the most […]...