Featured Posts in Product Marketing

Email marketing can be a tough nut to crack for many businesses. However, it can be a tad bit more demanding in SaaS that’s why you need a strong email engagement strategy. In this article, we’ll delve into putting together a strategy for email engagement, how it boosts your product’s growth, and how to implement […]...

Is your B2B Product Marketing strategy hitting the mark? Between establishing your brand, showing other businesses what you offer, and choosing the right channels, B2B marketing can be complicated. It’s uniquely challenging because you’re targeting other businesses, not just one individual. This means you need to connect with those in charge of making decisions. By […]...

Imagine you’re setting off on a journey through a new city. Without a map, you might miss some of the best spots. A product marketing roadmap is like that essential map. It’s a clear, easy-to-follow guide that helps you bring your SaaS product to the right people, get them to try it and love it.  […]...

How do you set up a perfect SaaS product marketing team structure? There’s no “one-size-fits-all” magic formula. Depending on your company size, stage, and marketing goals, there are plenty of ways to do it.  Let’s dive into some tips and tricks to build your dream team. What does a product marketing organizational structure look like? […]...