Featured Posts in Product Marketing
The Ultimate Guide to SaaS Release Notes
TL;DR A well-written release note can drive user engagement and improve product adoption. This guide will take you through everything you need to know about writing release notes that will delight your users and make them see the value in your product. What are release notes? Release notes are a document SaaS companies publish whenever […]
01 Guide: How to master New Feature Announcements in SaaS
As a SaaS company, you’re continually evolving your product to meet your customers’ needs. Whether it’s a small fix or a game-changing new feature, every product update needs to be announced effectively. Why? Because if your customers don’t hear about it, it’s like it never happened. This guide will show you how to make feature […]...
02 The Ultimate Guide To SaaS Product Marketing
Over the last decade, a growing number of companies have adopted a product-led growth approach to their business. Product marketing is now a trending phrase. But with this relatively new approach, many SaaS companies struggle to define what it actually is or what role it plays. Some confuse it with general marketing; others think it’s […]...
03 The Top Product Marketing Podcasts for 2023
We gathered a list of the top podcasts dedicated to product marketing. These audio knowledge bombs explore strategies and campaigns that worked, those that failed, and tips and tricks of the trade. They also offer firsthand insight from interviews with product marketing leaders in top organizations, including their stories and advice to get you the […]...
04 10 underrated product marketing blogs every SaaS PMM must follow
Product Marketing Management is becoming very popular in SaaS. Zippia reports more than 44,000 PMMs in the US alone, averaging around $112,000 annually. With such a growing role, where are the best blogs to get started in product marketing or grow your skills if you’re already one? 1. Product Marketing Alliance This is the most […]...
Newest Articles of Product Marketing
How to write a killer product update email [with examples]
Best Ways to Communicate with SaaS Users to Improve Customer Retention
Top 5 SaaS Product Marketing Courses You Can Start Today [Free + Paid]
SaaS Release Notes Templates: 5 Great Examples For Inspiration
How to Communicate New Features to Your SaaS Users
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