Featured Posts in Newsletters


The VC-Approach to Marketing with Kipp Bodnar (CMO @HubSpot)

The VC-Approach to Marketing with Kipp Bodnar (CMO @HubSpot)

This week, we bring you golden nuggets from Kipp Bodnar, CMO at HubSpot. Since joining the company in 2010, Kipp has led HubSpot’s inbound and B2B marketing efforts. He’s helped to grow the company to more than $2bn in revenue. In The SaaS Operator newsletter from 7 December 2023, you’ll learn: Choosing your marketing channel Picking the wrong marketing […]
User Acquisition for PLG companies with Kyle Poyar (Partner @OpenView)

01 User Acquisition for PLG companies with Kyle Poyar (Partner @OpenView)

Kyle Poyar is a partner at OpenView, an expansion-stage VC firm that helps portfolio companies accelerate growth and become market leaders. His team has helped the portfolio generate over $200 million in additional enterprise value in the last 4 years. His PLG newsletter Growth Unhinged has 20,000+ subscribers. In The SaaS Operator newsletter from 13 […]...
Product-Led Sales with Alexa Grabell (Co-founder @ Pocus)

02 Product-Led Sales with Alexa Grabell (Co-founder @ Pocus)

Sorry, product-led growth. There’s a new cool kid on the block and its name is product-led sales. Alexa Grabell and her team at Pocus are the brains behind the term.  Alexa has a first-rate resume: Stanford MBA, stints at KPMG and Dataminr, and founder of a startup accelerator. Most recently, she co-founded Pocus, a product-led […]...
Future-proof your marketing in 2023 with Kieran Flanagan (Zapier CMO)

03 Future-proof your marketing in 2023 with Kieran Flanagan (Zapier CMO)

Another week, another veteran, and this time we have Kieran Flanagan, CMO of Zapier.  He was SVP of marketing at HubSpot where he helped the company reach 100k customers and $1 billion in revenue. Kieran also led HubSpot’s venture into the media space with the birth of HubSpot Media Group, which acquired popular newsletter, The […]...
Boost user activation with Lauryn Isford (Head of Product Growth @ Notion)

04 Boost user activation with Lauryn Isford (Head of Product Growth @ Notion)

Lauryn Isford’s resume includes heavy hitters like Airtable, Dropbox, and Meta. As Head of Growth at Airtable, she optimized the company’s onboarding process which helped boost revenue to more than $115 million in 2021.  Six months ago she joined Notion as Head of Product Growth where she’s working her onboarding magic once again.  In today’s […]...