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7 SaaS pricing tactics from Patrick Campbell

7 SaaS pricing tactics from Patrick Campbell

In The SaaS Operator newsletter from 28 March 2023 you will learn: SaaS pricing insights from Patrick Campbell, a bootstrapper with a recent $200m exit. We researched his social media and podcast appearances to find his best actionable insights including: Pricing your SaaS can be difficult but it’s also the biggest growth lever you can pull […]
Build a Go-to-Market Machine with TK Kader (Sold ToutApp for $30m)

01 Build a Go-to-Market Machine with TK Kader (Sold ToutApp for $30m)

T.K. Kader is the founder of ToutApp, a sales engagement software. He scaled and later sold his app to Marketo for $30 million. He stayed at Marketo as SVP of Strategy and helped grow it until Adobe acquired it for nearly $5 billion. In The SaaS Operator newsletter from 6 June 2023 you’ll learn: Strategize before […]...
Billion-dollar Product Management Secrets by Des Traynor

02 Billion-dollar Product Management Secrets by Des Traynor

Des Traynor is one of the best product thinkers in SaaS. He is the co-founder and product brain behind Intercom. Since it launched in 2011, Intercom has exploded, reaching over 30,000 customers and raising a whopping $240 million in funding. It was last valued at nearly $10 billion. In this week’s newsletter, we dug up the strategies Des used to turn Intercom into a billion-dollar company. […]...
8 SaaS lessons from unicorn bootstrapper Jason Cohen

03 8 SaaS lessons from unicorn bootstrapper Jason Cohen

In The SaaS Operator newsletter from 21 March 2023 you will learn: Jason Cohen is the founder of WP Engine, IT Watchdogs, and A Smart Bear – two of which are unicorns. Here are some of his sagest remarks served up as actionable lessons for early, growth, and scale-stage startups. Lessons for early-stage start-ups: 1. Don’t […]...
SaaS Marketing Frameworks & Hot Takes | Corey Haines

04 SaaS Marketing Frameworks & Hot Takes | Corey Haines

In The SaaS Operator newsletter from 14 March 2023: We spent 40+ hours researching everything Corey Haines has ever published on SaaS marketing. Haines is the former Head of Growth at Baremetrics and a marketing advisor to SavvyCal, Evercast, and Riverside FM – and a SaaS marketing wizard. Here’s what you will learn: […]...

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