Marketing

What comes to mind when you think about successful SaaS companies like HubSpot, Salesforce, and Zoom? You probably think about how these companies were able to scale their product growth and set high profitability standards. The answer is in three words: Product. Marketing. Data. But let’s talk about marketing. Building a SaaS startup may be […]

SaaS inbound marketing works like a horseshoe magnet. It attracts qualified leads to your business. Powerful as it is, this funnel not only draws potential customers but also aligns them with your product’s core values, transforming their curiosity into commitment. Let’s dive into how you can leverage this magnetic pull to create a thriving customer […]

B2B SaaS can be tricky, especially when trying to keep your customers happy and coming back for more. At its heart, customer marketing is all about doing just that. In this guide, we’ll break down what customer marketing really means for B2B businesses and provide easy steps to make it work for you. If you’re […]

Here’s a useful framework on how to run marketing experiments by Corey Haines – ex-Head of Growth at Baremetrics & Advisor to SavvyCal, Evercast, Riverside.fm and more. Marketing experiments can test and validate new ideas while identifying areas for improvement. Haines’ step-by-step framework helps businesses run effective experiments that meet their growth objectives.  By following […]

We’ve all heard that “Every company needs to become a media company”, so we decided to study one of the most successful business media companies in recent years: Morning Brew. Morning Brew is a newsletter-first media company that has attracted 6 million email subscribers since its launch in 2015. Why email first? Because nowadays, email […]