Newsletters


The Step-by-Step PLG Process with Leah Tharin (Ex-Head Product & Growth @Jua.ai)

The Step-by-Step PLG Process with Leah Tharin (Ex-Head Product & Growth @Jua.ai)

As head of the product team, Leah skyrocketed Smallpdf’s user engagement, hitting over 50 million monthly active users in a mere 3 years. She then joined Jua.ai as Head of Product & Growth, bringing her extensive experience to the role. She’s the author of the #1 PLG Guide and hosts Leah’s ProducTea, where she shares […]
The Framework for Turning Users into Champions with Eric Keating (Marketing VP @ Appcues)

The Framework for Turning Users into Champions with Eric Keating (Marketing VP @ Appcues)

Eric Keating is the VP of Marketing & Sales at Appcues. He has 15+ years of experience growing SaaS businesses, including Compete.com, which he helped reach 300k users. Eric is also a founding member of The Product-Led Growth Collective, a community-driven resource for PLG operators. In The SaaS Operator newsletter from 11th June 2024: Acquiring […]
Why Product Ops is crucial for high-growth startups with Melissa Perri

Why Product Ops is crucial for high-growth startups with Melissa Perri

This week, our spotlight falls on Melissa Perri. Melissa is a product management consultant and co-author of Product Operations. She founded Produx Labs, where she helps SaaS scaleups transform their product management functions. In The SaaS Operator newsletter from 16th April 2024, you’ll learn: Why the Product Ops role is critical 60% of hypergrowth startups like […]
When to layer Enterprise sales on PLG with Maggie Hott (OpenAI Head of GTM)

When to layer Enterprise sales on PLG with Maggie Hott (OpenAI Head of GTM)

Maggie Hott was part of Slack’s hypergrowth period, starting as the founding Account Executive. She helped grow Slack from less than $15M to over $1B ARR. Maggie repeated her magic as Senior Director of Sales at Webflow. She scaled the company from $60m to $100m ARR before joining Open AI as Head of Go-To-Market (GTM). […]
The 7-Step Framework For Writing Killer Homepage Messaging with Anthony Pierri

The 7-Step Framework For Writing Killer Homepage Messaging with Anthony Pierri

Anthony Pierri is a product marketing expert and co-founder of Fletch PMM. He helps horizontal PLG startups turn their website homepages into sales machines. Anthony is active on LinkedIn, sharing daily tips and frameworks with his 43,000+ followers. In The SaaS Operator newsletter from 1st March 2024, you’ll learn: Today, you’ll learn Anthony’s tips for […]