Bringing ‘No-code’ development to the Fortune 500 with Nanxi Liu, Founder of Blaze

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In a world where technology evolves faster than we can keep up, the recent podcast episode featuring Nanxi Liu, the dynamic force behind, stands out as a perfect example. This episode explores the world of no-code development, a field that’s reshaping how we think about software creation.

Nanxi Liu, founder of, is a visionary and takes us through the intricacies and wonders of a world where coding is no longer a barrier to software development.

“Imagine building complex applications with the simplicity of building a Lego house,” she says. This episode is an eye-opener to the endless possibilities in the tech world.

Who is Nanxi Liu?

Nanxi Liu, founder of Blaze, is not your typical tech entrepreneur. With a background that blends science, creativity, and business acumen, Liu has emerged as a pivotal figure in the tech industry.

Her company,, is launching the no-code movement into the Fortune 500, breaking down the barriers that have traditionally separated great ideas from their realization. At Blaze, they’re not just developing software; they’re empowering dreamers, innovators, and business leaders to bring their visions to life without the need for complex coding skills.

This approach has not only democratized software development but has also introduced a new era of digital creativity.

Follow Nanxi on LinkedIn and Twitter to learn more about her entrepreneurial journey.

Summary of the Podcast

Introduction to Blaze and No-Code Development

Timestamp: [00:00]

Nanxi Liu from discusses how Blaze solves a significant problem for those lacking technical knowledge: enabling the creation of software tools and apps without writing any code. Liu positions Blaze in the ‘no-code’ category, emphasizing its flexibility and customizability, which makes it stand out from other no-code tools.

Blaze’s Market Position and Differentiation from Competitors

Timestamp: [00:40]

Blaze competes with low-code tools by providing greater customization and functionality. Liu explains that while Blaze is no-code in nature, its capabilities resemble low-code solutions. Unlike its competitors, such as Bubble, Blaze focuses on rapid functionality, making it ideal for business applications needing quick deployment.

Target Audience and Market Segment Focus

Timestamp: [03:22]

Blaze primarily serves SMBs but also attracts Fortune 500 companies. Its platform suits businesses that require internal tooling or business-focused applications. Liu highlights Blaze’s ease of use and its ability to integrate various systems, offering out-of-the-box components for quicker app development.

Customer Acquisition and Onboarding Strategy

Timestamp: [06:08]

Initially experimenting with different growth strategies, Blaze settled on a sales-led approach. Recognizing the complexity of the applications built by their customers, Blaze found that personalized demos and understanding customer needs are vital for successful onboarding.

Customer Success and Post-Sale Support

Timestamp: [07:18]

Blaze prioritizes customer success over sales, as their product naturally attracts customers due to its cost-effectiveness and efficiency. The focus is on helping customers launch their applications quickly, with customer success metrics being centered around the speed of application deployment.

Blaze’s Unique Selling Propositions

Timestamp: [09:25]

Liu discusses Blaze’s unique selling points, such as faster development time compared to traditional coding or even other no-code platforms. She emphasizes the importance of functionality over aesthetics while maintaining a modern, sleek interface design.

Pricing and Cost-Effectiveness

Timestamp: [13:28]

Liu details Blaze’s pricing model, which includes an initial setup cost and hourly rates for customer success team assistance. She emphasizes Blaze’s cost-effectiveness, comparing its pricing favorably to traditional development costs.

Company Growth and Team Dynamics

Timestamp: [18:30]

Drawing on her experience from a previous successful startup, Liu explains how the right team can accelerate a company’s progress. She shares insights on scaling Blaze, focusing on profitability, and maintaining a balance between growth and financial sustainability.

Vision and Future Goals

Timestamp: [26:46]

Liu envisions Blaze becoming the go-to platform for anyone, regardless of technical knowledge, to build software. She aspires to empower millions to realize their software development dreams through Blaze.

Conclusion and Additional Information

Timestamp: [27:18]

The podcast concludes with Liu directing listeners to Blaze’s website and social media channels for more information, examples of apps built using Blaze, and further insights into their services.


This podcast episode with Nanxi Liu is a masterclass in innovation and foresight. Liu’s insights into no-code development and her vision for are not just thought-provoking; they’re game-changers. From discussing the market positioning of Blaze to exploring its customer-centric approach, Liu paints a picture of a future where technology is accessible and empowering.

As she eloquently puts it, “We’re not just building software; we’re building bridges to the future.”

For anyone intrigued by the intersection of technology and creativity, this episode is a must-listen. Dive into the full conversation to grasp the depth of Nanxi Liu’s vision for and the transformative power of no-code development.

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