How to grow an insurtech startup with Sondre Rasch, Founder of SafetyWing

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In an enlightening episode of our podcast, we had the pleasure of diving deep into the world of insurtech with Sondre Rasch, CEO of SafetyWing. Rasch, a pioneer in the rapidly evolving industry, brings a wealth of knowledge and unique insights into building a successful startup in this niche market.

SafetyWing stands out in the remote freelancer space with a glimpse into the future of insurance tailored for digital nomads and remote teams.

What makes this episode a must-listen? Imagine unraveling the complexities of providing a global social safety net through the eyes of someone who’s leading the charge. It’s not just about insurance; it’s about redefining how we work and live in a digital age.

Who is Sondre Rasch?

Sondre Rasch, founder of SafetyWing, a visionary in the insurtech field, is a trailblazer charting a new path for digital nomads and remote workers worldwide. Before SafetyWing, Rasch’s journey included stints in politics and startups, equipping him with a unique blend of skills and perspectives that he brings to his current role.

SafetyWing itself stands as a testament to innovation, offering specialized insurance products that cater to the unique needs of a growing demographic of remote workers and digital nomads. 

As the world of work continues to evolve, SafetyWing’s role becomes increasingly vital, making Rasch’s insights not just relevant but essential for understanding the future of work and insurance.

Follow Sondre on LinkedIn and Twitter to learn more about his entrepreneurial journey.

Summary of the Podcast

Insurtech Growth and SafetyWing’s Mission

Timestamp: [00:00 – 02:22]

Sondre Rasch discussed SafetyWing’s evolution and its mission to create a global social safety net for remote workers and digital nomads. Initially focused on consumers, SafetyWing pivoted to include businesses upon realizing a growing demand from companies seeking comprehensive benefits for their globally distributed teams. Rasch emphasized the company’s goal of providing health, retirement, and income protection as part of its membership.

Response to COVID-19 and Market Adaptation

Timestamp: [02:59 – 09:16]

Rasch shared the challenges and opportunities SafetyWing faced during the COVID-19 pandemic. Initially, their nomad insurance product suffered due to travel restrictions, but they saw a surprising increase in demand for remote health insurance as companies rapidly transitioned to remote work. Rasch detailed their quick adaptation to the sudden market changes and the importance of value-based decision-making during this period.

Handling Market Downturns and Strategic Decisions

Timestamp: [10:17 – 14:37]

The conversation shifted to managing a tech company during economic downturns. Rasch explained SafetyWing’s strategic decisions to become more frugal and extend their runway in the face of funding challenges in the tech sector. He highlighted the importance of adapting to market conditions while maintaining a growth trajectory.

Marketing Strategy and Customer Acquisition

Timestamp: [15:19 – 26:17]

Rasch elaborated on SafetyWing’s marketing approach, emphasizing the importance of creating a high-quality, unique product and leveraging mimetic desire. Their primary acquisition channels include a strong focus on word-of-mouth and an influencer program that relies on authentic recommendations rather than traditional ads. Rasch shared insights and lessons learned from developing their ambassador program, stressing the importance of authenticity and avoiding common pitfalls like focusing solely on top performers.


The conversation with Sondre Rasch was more than just an exploration of SafetyWing; it was a journey through the intricacies of starting and scaling a startup in the challenging but exciting world of insurtech.

Rasch’s experiences and strategies, from pivoting to meet market demands during COVID-19 to adopting innovative marketing approaches, offer invaluable lessons for entrepreneurs and business enthusiasts alike.

His insights into the future of work and the role of insurance in this changing landscape are particularly poignant. For anyone interested in the intersections of technology, entrepreneurship, and the future of work, this episode is a treasure trove of wisdom.

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