Product Marketing

Changelogs have become vital engagement tools for SaaS products. However, many companies have not realized their value and don’t put enough effort into keeping a good changelog. Sound familiar? You can change that with these best practices for keeping a successful changelog. 9 Best practices for keeping a successful changelog #1 Make it easy to […]

TL;DR Quick and automated in-app notifications. Great for B2B SaaS companies. Prices range from Free to Custom for Enterprises. Automated messages based on user actions. Excels in onboarding new users and teams. Plans: Basic at $149/month, Professional at $499/month. In-depth control over data-driven messaging (emails, in-app messages, etc.). Numerous integrations and solid segmentation. Pricing starts […]

Launching a SaaS product can be a make-or-break moment for any company. You’ve got to create a buzz and get people excited to grow your business. But it’s not a walk in the park. You have to plan it all out carefully. In this article, we’ll discuss some tips that will prepare you for your […]

Email marketing can be a tough nut to crack for many businesses. However, it can be a tad bit more demanding in SaaS that’s why you need a strong email engagement strategy. In this article, we’ll delve into putting together a strategy for email engagement, how it boosts your product’s growth, and how to implement […]

TL;DR Every career path has its processes to go through and ladders to climb. It usually comes with promising benefits and rewards, not excluding heart-wrenching challenges. The same applies to a product marketing career, especially if you’re on the road to the SaaS world. In this article, we will explore everything in the SaaS product […]