Product Marketing

If you’re a fast-growing SaaS startup, you might be thinking about hiring a Product Marketing Manager – but are you fully aware of the role and responsibilities of a PMM? Unlike a Product Manager, the Product Marketing Manager mainly focuses on the communication, messaging, positioning, and value proposition of the SaaS product. Consider them to […]

When it comes to engaging with your users, email just doesn’t cut it. With average SaaS emails open rate of 20%, you’re missing out on a lot if you aren’t using a multi-channel approach. A good engagement strategy involves user analytics, feedback collection, and effective communication. These components make sure you’re onboarding, upgrading, and retaining […]

Are you struggling to keep your SaaS users engaged?  You’re not alone. Many SaaS companies have the same problem and often experience high churn rates and loss of revenue because they don’t really know how to engage users.  The good news is, there are proven ways to improve user engagement. In this article, we’ll share […]

Whether you pronounce it “jiff” like “jiffy” or “gif” like “gift”, chances are you’ve been entertained by a video or image in the handy GIF format.  The ubiquitous GIF was created by developers as a memory-saving solution back in the late 80s. Since then, it’s become an internet sensation, filling WhatsApp groups and blogs with […]

When it comes to SaaS product marketing, recommending books as a reliable resource can be challenging due to the industry’s ever-evolving and creative nature. However, with rapid innovation, it becomes even more important to learn continuously. As a product marketer, staying on top of the necessary skills is crucial. This is where books on product […]