Top 10 Quotes by Jason Fried

Who is Jason Fried?

If you’ve heard of Basecamp, a leading project management, and team communications tool, then you’ve probably heard of Jason Fried. Jason is the CEO and co-founder of 37signals, a Chicago-based software company that later became Basecamp. 

He’s written several books, including Rework and Remote: Office Not Required. Fried is a famous advocate of the minimalist work philosophy, and his quotes on business, productivity, and life are widely respected.

Here are some of Jason Fried’s best quotes:

1. “You can’t improve what you don’t measure.”
2. “The biggest challenge in business is creating something from nothing.”
3. “Doing something new is always risky, but doing the same thing over and over again is even riskier.”
4. “The problem with rigidity is that it comes for free. It just happens. Flexibility always takes work.”
5. “A word of mouth is worth a thousand pictures.”
6. “You can’t control what you don’t understand.”
7. “Innovation isn’t the goal. Useful is the goal. If you can be useful and innovative, then that’s especially great. But useful first.”
8. “A lot of work is done in order to avoid work.”
9. “Small is not just a stepping-stone. Small is a great destination itself”.
10. “There’s no such thing as a small step in innovation.”

Whether aspiring to be a successful entrepreneur or to win big while growing small, Jason should be on your checklist of inspiring people to follow!