Product Management


The Complete Product Marketing Tool Stack For Product Marketers

The Complete Product Marketing Tool Stack For Product Marketers

SaaS product marketing isn’t just about telling the world you have a great product. You need to get people to use it and continue using it. But how do product marketers seem to juggle a million tasks with flair?  With tools! But how do you know the right product marketing tools to get your work […]
11 Must-Read SaaS Newsletters For Founders

11 Must-Read SaaS Newsletters For Founders

For SaaS professionals, staying current on industry trends is essential. However, finding the time to read with multiple resources can be overwhelming. And the information may not always be helpful at times. That’s where newsletters come in, providing a convenient and timely way to stay informed without having to navigate multiple media sources or read […]
Ultimate Guide to Product Usage in SaaS: Best Practices, Metrics, and Tools

Ultimate Guide to Product Usage in SaaS: Best Practices, Metrics, and Tools

TL;DR If every customer that came into your store got stuck in the revolving door you’d want to know about it. Or what if they filled a trolley but gave up at a long checkout queue? SaaS users are no different. It’s vital to know how your customers use your product, what features they love, […]
Customer Journey Mapping: A Simpler Onboarding Framework

Customer Journey Mapping: A Simpler Onboarding Framework

TL;DR Many SaaS businesses spend thousands of dollars every day to acquire more users. But most of those leads vanish before they even start using the product’s main features. The likely reason for this low activation rate is a poor onboarding process. But onboarding is a complex process with lots of moving parts. So how […]
How to Increase Feature Adoption in SaaS – The Complete Guide

How to Increase Feature Adoption in SaaS – The Complete Guide

TL;DR What makes products like Slack and Canva popular? Features. Not because of the number; you can have a bazillion features, but your product will only sell if its features meet the needs of users and blend well with the user experience.  Every product manager obsesses over getting users to adopt their features because it […]