Product Management

SaaS product marketing isn’t just about telling the world you have a great product. You need to get people to use it and continue using it. But how do product marketers seem to juggle a million tasks with flair?  With tools! But how do you know the right product marketing tools to get your work […]

TL;DR If every customer that came into your store got stuck in the revolving door you’d want to know about it. Or what if they filled a trolley but gave up at a long checkout queue? SaaS users are no different. It’s vital to know how your customers use your product, what features they love, […]

TL;DR Many SaaS businesses spend thousands of dollars every day to acquire more users. But most of those leads vanish before they even start using the product’s main features. The likely reason for this low activation rate is a poor onboarding process. But onboarding is a complex process with lots of moving parts. So how […]

TL;DR What makes products like Slack and Canva popular? Features. Not because of the number; you can have a bazillion features, but your product will only sell if its features meet the needs of users and blend well with the user experience.  Every product manager obsesses over getting users to adopt their features because it […]

As a SaaS product manager, choosing which features to add to your product can be a real headache. Which features will make your product stickier and also bring the best business value to your startup?  Why is good prioritization critical to your business? You should prioritize well for two main reasons: You’re on a limited […]