Glossary

We mentioned in our ‘triple, triple double, double, double’ article how Neeraj Agrawal said achieving a great product-market fit is the first step on your way to $100 million ARR.  The term “Product-Market Fit” (PMF) entered the startup lexicon in the early 2010s and has become something of a buzzword in Silicon Valley. But what […]

Suppose you sign a 5-year contract with a client bringing you $300,000 and a 2-year contract with another client for $100,000. How do you determine the total value of your clients each year? How can you tell which client is more valuable on paper? ACV is the answer. This article will explore why ACV is […]

Have you noticed how most smartphone companies price their flagship phones closer to Apple’s? It’s because Apple has dominated the smartphone market. They’re the price leaders – the lions in the territory. In price leadership, a company uses its large market share and authority to dictate the prices of products and services in its market.  […]

As a SaaS founder, you’re probably well-familiar with the term “net revenue retention rate.” But what about the gross revenue retention rate? You might be surprised to learn that your GRRR is a much more important metric to track. Here’s why.  Difference between GRR and NRR Your net revenue retention (NRR) is the percentage of […]

One of the saddest things to experience is a breakup, especially when you think you have something beautiful going on. In B2B SaaS business, we experience breakups too. We call it churn. As a founder, the worst thing you want is customers churning in their numbers. (It’s already hard finding a single customer and now you’re […]