Glossary

Have you noticed how most smartphone companies price their flagship phones closer to Apple’s? It’s because Apple has dominated the smartphone market. They’re the price leaders – the lions in the territory. In price leadership, a company uses its large market share and authority to dictate the prices of products and services in its market.  […]

As a SaaS founder, you’re probably well-familiar with the term “net revenue retention rate.” But what about the gross revenue retention rate? You might be surprised to learn that your GRRR is a much more important metric to track. Here’s why.  Difference between GRR and NRR Your net revenue retention (NRR) is the percentage of […]

One of the saddest things to experience is a breakup, especially when you think you have something beautiful going on. In B2B SaaS business, we experience breakups too. We call it churn. As a founder, the worst thing you want is customers churning in their numbers. (It’s already hard finding a single customer and now you’re […]

Almost every founder knows the value of traction to their business. It’s a sign that tells you, ‘Hey, people like your product!’. Traction indirectly validates your product. But what exactly is traction in SaaS? In this post, we’ll define traction, look at different signs of traction and discuss how to achieve it in your own […]

As a SaaS founder, you know that customer acquisition costs (CAC) can quickly eat your profits. That’s why it’s so important to keep a close eye on your LTV:CAC ratio. This simple metric will tell you how much revenue your customers generate over their lifetime with you (LTV) relative to how much it costs to […]