Glossary

You might be a pro at turning on the charm offensive to woo new clients to your business each month, but it doesn’t mean you’re actually growing. What if you’re losing so much revenue from your existing B2B clients that it’s making you unprofitable? That’s where net revenue retention comes in. This post will walk […]

Suppose you sign a 5-year contract with a client bringing you $300,000 and a 2-year contract with another client for $100,000. How do you determine the total value of your clients each year? How can you tell which client is more valuable on paper? ACV is the answer. This article will explore why ACV is […]

Have you noticed how most smartphone companies price their flagship phones closer to Apple’s? It’s because Apple has dominated the smartphone market. They’re the price leaders – the lions in the territory. In price leadership, a company uses its large market share and authority to dictate the prices of products and services in its market.  […]

As a SaaS founder, you’re probably well-familiar with the term “net revenue retention rate.” But what about the gross revenue retention rate? You might be surprised to learn that your GRRR is a much more important metric to track. Here’s why.  Difference between GRR and NRR Your net revenue retention (NRR) is the percentage of […]

One of the saddest things to experience is a breakup, especially when you think you have something beautiful going on. In B2B SaaS business, we experience breakups too. We call it churn. As a founder, the worst thing you want is customers churning in their numbers. (It’s already hard finding a single customer and now you’re […]