Glossary

Every SaaS business makes money through customers. It’d be hard to find a thriving company without customer acquisition or retention as a significant part of its goals. To find customers for your business, you need to invest money. We spend money to make money. But you’d want to be sure your returns are worth the […]

Every business’s dream in sales is to keep all their existing customers while also gaining new ones. That’ll mean growing revenues each month and each year. Who wouldn’t want that?!  While we’re yet to see this happen (because it’s nearly impossible), you would want to retain a customer long enough until you’ve at least gotten […]

An Action Priority Matrix is a tool that helps you know where to focus your team’s time and resources to make you more productive.