Defining Customer Retention and why it matters
When you’re starting a new subscription business, there are so many things to think about – from the initial product design to attracting your first customers. But one thing often overlooked is how to keep those customers using your product. This is what we call Customer Retention in SaaS. This blog post will define customer […]
Customer Acquisition Cost (CAC): What does it mean?
Every SaaS business makes money through customers. It’d be hard to find a thriving company without customer acquisition or retention as a significant part of its goals. To find customers for your business, you need to invest money. We spend money to make money. But you’d want to be sure your returns are worth the […]
Customer Lifetime Value (CLV): What is it?
Every business’s dream in sales is to keep all their existing customers while also gaining new ones. That’ll mean growing revenues each month and each year. Who wouldn’t want that?! While we’re yet to see this happen (because it’s nearly impossible), you would want to retain a customer long enough until you’ve at least gotten […]
Action Priority Matrix
An Action Priority Matrix is a tool that helps you know where to focus your team’s time and resources to make you more productive.
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