Glossary


Conducting A Churn Analysis In Your B2B SaaS

Conducting A Churn Analysis In Your B2B SaaS

One of the saddest things to experience is a breakup, especially when you think you have something beautiful going on. In B2B SaaS business, we experience breakups too. We call it churn. As a founder, the worst thing you want is customers churning in their numbers. (It’s already hard finding a single customer and now you’re […]
How To define Traction in SaaS

How To define Traction in SaaS

Almost every founder knows the value of traction to their business. It’s a sign that tells you, ‘Hey, people like your product!’. Traction indirectly validates your product. But what exactly is traction in SaaS? In this post, we’ll define traction, look at different signs of traction and discuss how to achieve it in your own […]
Calculating your LTV:CAC Ratio

Calculating your LTV:CAC Ratio

As a SaaS founder, you know that customer acquisition costs (CAC) can quickly eat your profits. That’s why it’s so important to keep a close eye on your LTV:CAC ratio. This simple metric will tell you how much revenue your customers generate over their lifetime with you (LTV) relative to how much it costs to […]
How to calculate Average Revenue Per User (ARPU)

How to calculate Average Revenue Per User (ARPU)

Average revenue per user (ARPU) is one of the most overlooked metrics. As a SaaS entrepreneur, digging into how much the average user spends can guide you in optimizing your budget, product pricing, and user targeting. This blog post explains what ARPU is, how to calculate it, and how to optimize it. Let’s get started… […]
Use the T2D3 framework to grow your B2B SaaS into a unicorn

Use the T2D3 framework to grow your B2B SaaS into a unicorn

The T2D3 framework is a popular growth framework adopted by growth-focused SaaS companies. Investor Neeraj Agrawal introduced the concept in 2015. T2D3 is short for ‘triple, triple, double, double, double.’ The method guides SaaS startups to realistically become a unicorn in about 5 years by aiming to triple their annual revenue year-on-year for the first […]