Glossary

Almost every founder knows the value of traction to their business. It’s a sign that tells you, ‘Hey, people like your product!’. Traction indirectly validates your product. But what exactly is traction in SaaS? In this post, we’ll define traction, look at different signs of traction and discuss how to achieve it in your own […]

As a SaaS founder, you know that customer acquisition costs (CAC) can quickly eat your profits. That’s why it’s so important to keep a close eye on your LTV:CAC ratio. This simple metric will tell you how much revenue your customers generate over their lifetime with you (LTV) relative to how much it costs to […]

Average revenue per user (ARPU) is one of the most overlooked metrics. As a SaaS entrepreneur, digging into how much the average user spends can guide you in optimizing your budget, product pricing, and user targeting. This blog post explains what ARPU is, how to calculate it, and how to optimize it. Let’s get started… […]

The T2D3 framework is a popular growth framework adopted by growth-focused SaaS companies. Investor Neeraj Agrawal introduced the concept in 2015. T2D3 is short for ‘triple, triple, double, double, double.’ The method guides SaaS startups to realistically become a unicorn in about 5 years by aiming to triple their annual revenue year-on-year for the first […]

When you’re starting a new subscription business, there are so many things to think about – from the initial product design to attracting your first customers. But one thing often overlooked is how to keep those customers using your product. This is what we call Customer Retention in SaaS.  This blog post will define customer […]