Glossary
How to Calculate Net Revenue Retention in B2B SaaS
You might be a pro at turning on the charm offensive to woo new clients to your
business each month, but it doesn’t mean you’re actually growing. What if you’re
losing so much revenue from your existing B2B clients that it’s making you
unprofitable? That’s where net revenue retention comes in. This post will walk
[…]
Annual Contract Value (ACV): What it is and how it works
Suppose you sign a 5-year contract with a client bringing you $300,000 and a
2-year contract with another client for $100,000. How do you determine the total
value of your clients each year? How can you tell which client is more valuable
on paper? ACV is the answer. This article will explore why ACV is […]
Price Leadership: What it is and how it affects your SaaS business
Have you noticed how most smartphone companies price their flagship phones
closer to Apple’s? It’s because Apple has dominated the smartphone market.
They’re the price leaders – the lions in the territory. In price leadership, a
company uses its large market share and authority to dictate the prices of
products and services in its market. […]
Calculating Your Gross Revenue Retention Rate (GRRR)
As a SaaS founder, you’re probably well-familiar with the term “net revenue
retention rate.” But what about the gross revenue retention rate? You might be
surprised to learn that your GRRR is a much more important metric to track.
Here’s why. Difference between GRR and NRR Your net revenue retention (NRR) is
the percentage of […]
Conducting A Churn Analysis In Your B2B SaaS
One of the saddest things to experience is a breakup, especially when you think
you have something beautiful going on. In B2B SaaS business, we experience
breakups too. We call it churn. As a founder, the worst thing you want is
customers churning in their numbers. (It’s already hard finding a single
customer and now you’re […]
