Product Marketing

One of the most frustrating things as a startup is doing deep research on a feature and spending weeks building it.  Then when you finally launch it…crickets. Adoption is close to zero.   That’s why it’s important to announce new features to customers. Why? Because if your customers don’t hear about it, it’s almost like it […]

Product marketing has developed into a crucial role in SaaS, but many startups struggle to define what it actually is or what role a Product Marketing Manager (PMM) plays. Some confuse it with general marketing; others think it’s just product management on steroids. This guide will put your mind at ease and help you develop […]

So, we gathered a list of the top podcasts dedicated to product marketing. These audio knowledge bombs explore strategies and campaigns that worked, those that failed, and tips and tricks of the trade. They also offer firsthand insight from interviews with product marketing leaders in top organizations, including their stories and advice to get you […]

In today’s email: 🚨 Problem SaaS companies pump money into customer acquisition but activation rates remain low SaaS companies often make the mistake of investing too much time and money in user acquisition without tracking and improving user activation. As a result, 83% of SaaS users never convert from free trials to paid plans.  This […]

Product marketing has now become a very popular role in SaaS. Zippia reports that there more than 44,000 PMMs in the US alone, earning around $112,000 annually. If you’re a Product Marketer or aspiring to start your career in product marketing, you’re in the right place. In this article, we’ve scoured the web to bring […]