Product Marketing

TL;DR A well-written release note can drive users to engage with your product and improve adoption. But many companies underrate this strategy. This guide will take you through everything you need to know about release notes and how to write and distribute them to your users. What are release notes? Release notes are documents SaaS […]

One of the most frustrating things as a startup is doing deep research on a feature and spending weeks building it.  Then when you finally launch it…crickets. Adoption is close to zero.   That’s why it’s important to announce new features to customers. Why? Because if your customers don’t hear about it, it’s almost like it […]

Product marketing has developed into a crucial role in SaaS, but many startups struggle to define what it actually is or what role a Product Marketing Manager (PMM) plays. Some confuse it with general marketing; others think it’s just product management on steroids. This guide will put your mind at ease and help you develop […]

So, we gathered a list of the top podcasts dedicated to product marketing. These audio knowledge bombs explore strategies and campaigns that worked, those that failed, and tips and tricks of the trade. They also offer firsthand insight from interviews with product marketing leaders in top organizations, including their stories and advice to get you […]

Product marketing has now become a very popular role in SaaS. Zippia reports that there more than 44,000 PMMs in the US alone, earning around $112,000 annually. If you’re a Product Marketer or aspiring to start your career in product marketing, you’re in the right place. In this article, we’ve scoured the web to bring […]