Product Marketing

Is your B2B Product Marketing strategy hitting the mark? Between establishing your brand, showing other businesses what you offer, and choosing the right channels, B2B marketing can be complicated. It’s uniquely challenging because you’re targeting other businesses, not just one individual. This means you need to connect with those in charge of making decisions. By […]

Imagine you’re setting off on a journey through a new city. Without a map, you might miss some of the best spots. A product marketing roadmap is like that essential map. It’s a clear, easy-to-follow guide that helps you bring your SaaS product to the right people, get them to try it and love it.  […]

How do you set up a perfect SaaS product marketing team structure? There’s no “one-size-fits-all” magic formula. Depending on your company size, stage, and marketing goals, there are plenty of ways to do it.  Let’s dive into some tips and tricks to build your dream team. What does a product marketing organizational structure look like? […]

You’ve landed in the right spot for all the best product marketing resources in 2023.  From insightful blogs to training courses, we’ve got a stash of resources to boost your product marketing game. So, buckle up, and let’s dive in. Best Product Marketing Reports and Statistics #1 State of Product Marketing 2023 by Product Marketing […]

SaaS product marketing isn’t just about telling the world you have a great product. You need to get people to use it and continue using it. But how do product marketers seem to juggle a million tasks with flair?  With tools! But how do you know the right product marketing tools to get your work […]