Product Marketing

TL;DR There’s this constant confusion between product management and product marketing. Even in their space, there always seems to be a clash between them. What exactly are their responsibilities? What are their similarities and differences? We’ll cover everything in this article. What is Product Management? Product management involves combining customer needs, business goals, and market […]

In-product messages are powerful tools for SaaS businesses to engage with their users in real-time. These messages can be tailored to the user’s current activity on the app, making them highly relevant and effective. In this article, we’ll explore the ins and outs of in-product messaging and why it’s important for your SaaS company. What […]

In the world of SaaS, you need to communicate effectively with users. 2 standard methods for documenting changes and updates in software releases are the changelog and the release note.  While these terms are often used interchangeably, they serve different purposes. This article will explore the key differences between a changelog and a release note […]

TL;DR Are you a SaaS owner who faces the headache of the unending war between PMMs and PMs? As exhausting as it may be, there’s a way to make this work. Today we’ll look at their responsibilities, what causes their disagreement, and how they can effectively work together. Responsibilities of PMM and PM When building […]

Despite their distinct roles in a company, many SaaS businesses sometimes view product marketing and sales enablement as the same thing. However, they’re more like two peas in a pod. They team up, create a solid game plan, and work towards hitting the company’s targets together. In this article, we’ll dive more into sales enablement, […]