Product Marketing

Despite their distinct roles in a company, many SaaS businesses sometimes view product marketing and sales enablement as the same thing. However, they’re more like two peas in a pod. They team up, create a solid game plan, and work towards hitting the company’s targets together. In this article, we’ll dive more into sales enablement, […]

A product marketing brief is a roadmap for promoting and selling a product. It’s a document that outlines all the essential details and strategies to get the product to market. We’d look at how to create a basic product marketing brief template in this article. SaaS Product Marketing Brief Template Now, let’s break down a […]

As the owner of a SaaS company, you have a team that works hard to create new features. Once everything is ready, it’s time to hit the publish button and announce the news to your customers.  This should be an exciting moment, especially if it’s a feature that customers have requested for a while. However, […]

If you’re a fast-growing SaaS startup, you might be thinking about hiring a Product Marketing Manager – but are you fully aware of the role and responsibilities of a PMM? Unlike a Product Manager, the Product Marketing Manager mainly focuses on the communication, messaging, positioning, and value proposition of the SaaS product. Consider them to […]

When it comes to engaging with your users, email just doesn’t cut it. With average SaaS emails open rate of 20%, you’re missing out on a lot if you aren’t using a multi-channel approach. A good engagement strategy involves user analytics, feedback collection, and effective communication. These components make sure you’re onboarding, upgrading, and retaining […]