Product Marketing

TLDR The way you communicate with your users affects their overall customer experience. Poor communication may leave customers feeling that you don’t care about them. Unhappy users usually lean closer to churning or switching to a competitor. Positive interactions, on the other hand, can help you earn users’ loyalty. That’s why you need the skills, […]

You might have the best SaaS product in the world, but if you don’t know how to market it, you won’t go anywhere.  As a product marketing manager, your company relies on you to push strategies that grow the business and leave competitors in the dust. To do that, you really need to know your […]

TL;DR SaaS release notes – Why are they necessary? If you invest a lot of time and resources into developing new features, it makes sense to announce them so that customers discover, use and adopt these features. Release notes play a major role in communicating to your users that you value their feedback and are […]

TL;DR If you want to have your users adopt your B2B SaaS product and create an engaged user base, you need to know how to effectively announce new features. But when it comes down to it, many product managers and product marketers get stuck on the same question: What’s the best way to announce new […]

TLDR As a product marketer, mastering copywriting in your product marketing strategy can make your product more appealing to your audience. This guide will take you through effective principles to make your messaging stand out and drive conversions. What is Copywriting in product marketing? Copywriting is simply writing to get your reader or audience to […]