Product Marketing


Best Ways to Communicate with SaaS Users to Improve Customer Retention

Best Ways to Communicate with SaaS Users to Improve Customer Retention

TLDR The way you communicate with your users affects their overall customer experience. Poor communication may leave customers feeling that you don’t care about them. Unhappy users usually lean closer to churning or switching to a competitor. Positive interactions, on the other hand, can help you earn users’ loyalty. That’s why you need the skills, […]
Top 5 SaaS Product Marketing Courses You Can Start Today [Free + Paid]

Top 5 SaaS Product Marketing Courses You Can Start Today [Free + Paid]

You might have the best SaaS product in the world, but if you don’t know how to market it, you won’t go anywhere.  As a product marketing manager, your company relies on you to push strategies that grow the business and leave competitors in the dust. To do that, you really need to know your […]
SaaS Release Notes Templates: 5 Great Examples For Inspiration

SaaS Release Notes Templates: 5 Great Examples For Inspiration

TL;DR SaaS release notes – Why are they necessary? If you invest a lot of time and resources into developing new features, it makes sense to announce them so that customers discover, use and adopt these features. Release notes play a major role in communicating to your users that you value their feedback and are […]
How to Communicate New Features to Your SaaS Users

How to Communicate New Features to Your SaaS Users

TL;DR If you want to have your users adopt your B2B SaaS product and create an engaged user base, you need to know how to effectively announce new features. But when it comes down to it, many product managers and product marketers get stuck on the same question: What’s the best way to announce new […]
Copywriting principles for SaaS product marketing managers

Copywriting principles for SaaS product marketing managers

TLDR As a product marketer, mastering copywriting in your product marketing strategy can make your product more appealing to your audience. This guide will take you through effective principles to make your messaging stand out and drive conversions. What is Copywriting in product marketing? Copywriting is simply writing to get your reader or audience to […]

Newest Articles of Product Marketing

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Job Description of a SaaS Product Marketing Manager (+ Free Template)
Job Description of a SaaS Product Marketing Manager (+ Free Template)
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10 Best SaaS User Engagement Tools for 2023 [The Complete Toolstack]
10 Best SaaS User Engagement Tools for 2023 [The Complete Toolstack]
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5 Game-Changing Ways to Increase SaaS User Engagement
5 Game-Changing Ways to Increase SaaS User Engagement
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How to use GIFs to Up Your Release Notes Game
How to use GIFs to Up Your Release Notes Game
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Level Up Your Product Marketing Game with These Essential Reads
Level Up Your Product Marketing Game with These Essential Reads

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