Product Marketing

As a SaaS company, tweaking your UI is a never ending activity due to changing trends and user preferences. But the big question is, how do you let the customers in on these updates without scaring them off?  In this article, we’ll provide helpful tips and guidance on informing your customers about UI updates that […]

Launching a new feature for your SaaS business is an exciting experience. However, informing your faithful customers about it so that they’re aware can be a bit of a challenge.  In this article, we’ve put together 5 ways to promote your SaaS new feature announcements.  What is a new feature announcement? Feature announcement is an […]

SaaS product marketing duties slightly differ from product management duties. As a SaaS founder, you should have some knowledge about product marketing duties before hiring. This article has everything covered on it.  What’s the difference between a Product Marketer and a Product Manager? A Product Marketer and a Product Manager may sometimes overlap, but each […]

So, you’re thinking of starting a product marketing career in a SaaS company. You’ve been eyeing that role for a while but have been wondering how to get into this exciting role. In this article, we’ll provide a detailed guide to getting into product marketing at entry level. What is Product marketing? What is product […]

So, you’re interested in working in product marketing at a SaaS company. Whether you have an interview date set or you’re waiting to get called in for one you have to be prepared for the interview. This article will take you through the basic preparation process for a product marketing interview in a SaaS company. […]