Product Marketing

Changelogs have become vital engagement tools for SaaS. But many companies have not realized their value and don’t put enough effort into keeping a good changelog. Sound familiar? You can change that with these best practices for keeping a successful changelog. Best practices for keeping a successful changelog 1. Make it easy to find Your […]

TLDR What is SaaS product usage? Product usage is fairly self-explanatory – it refers to how users interact with your product. It involves what users do inside your SaaS app, including the features they use, and how long they spend interacting with it. Monitoring this data helps you to make decisions to improve product adoption […]

Great product features solve problems for your users. That’s what attracts new customers and keeps the old ones coming back. New and exciting features also keep fierce competition at bay. To thrive and stay ahead in the fast-paced SaaS environment, you need to regularly announce new value-adding features. But how often should you do it? […]

In the world of SaaS, crafting release notes is often an afterthought or a task left to someone on the team with a spare moment. You might think, well, I’ve already got loads of things to worry about, and nobody even reads release notes. Why waste my time on them? Wrong. A survey by James […]

You have a dedicated development team working day and night to push new features, crush bugs, and enhance your SaaS app for users (and drink a lot of coffee, of course). But how do you let your users know about all these awesome updates and all the value they’re gonna add to their lives? The […]