Product Marketing

TL;DR A well-written release note can drive user engagement and improve product adoption. This guide will take you through everything you need to know about writing release notes that will delight your users and make them see the value in your product. What are release notes? Release notes are a document SaaS companies publish whenever […]

As a SaaS company, you’re continually evolving your product to meet your customers’ needs. Whether it’s a small fix or a game-changing new feature, every product update needs to be announced effectively. Why? Because if your customers don’t hear about it, it’s like it never happened. This guide will show you how to make feature […]

A changelog is important for keeping users in the loop about product updates. But it’s time-draining to build one from scratch. Luckily, some tools can do the work for you so that you can focus your time and energy somewhere else. We’ve compiled a list of the best paid and free changelog tools to consider […]

Over the last decade, a growing number of companies have adopted a product-led growth approach to their business. Product marketing is now a trending phrase. But with this relatively new approach, many SaaS companies struggle to define what it actually is or what role it plays.  Some confuse it with general marketing; others think it’s […]

We gathered a list of the top podcasts dedicated to product marketing. These audio knowledge bombs explore strategies and campaigns that worked, those that failed, and tips and tricks of the trade. They also offer firsthand insight from interviews with product marketing leaders in top organizations, including their stories and advice to get you the […]