Product Marketing


How often should you communicate new features?

How often should you communicate new features?

Great product features solve problems for your users. That’s what attracts new customers and keeps the old ones coming back. New and exciting features also keep fierce competition at bay. To thrive and stay ahead in the fast-paced SaaS environment, you need to regularly announce new value-adding features. But how often should you do it? […]
How to Write Release Notes: A 7-Step Guide, Template, and Examples

How to Write Release Notes: A 7-Step Guide, Template, and Examples

In the world of SaaS, crafting release notes is often an afterthought or a task left to someone on the team with a spare moment. You might think, well, I’ve already got loads of things to worry about, and nobody even reads release notes. Why waste my time on them? Wrong. A survey by James […]
Effective Release Notes: 10 B2B SaaS examples you can steal

Effective Release Notes: 10 B2B SaaS examples you can steal

You have a dedicated development team working day and night to push new features, crush bugs, and enhance your SaaS app for users (and drink a lot of coffee, of course). But how do you let your users know about all these awesome updates and all the value they’re gonna add to their lives? The […]
SaaS Release Notes Best Practices: 11 things to keep in mind

SaaS Release Notes Best Practices: 11 things to keep in mind

TL;DR If you’ve been working hard to build innovative products, you’ve got to tell everyone about it. Otherwise, what’s the point, right? SaaS release notes can help your users better understand the potential of your product by sharing your latest feature releases, product updates, and bug fixes in a compact package. They can even boost […]
How to Keep SaaS Changelogs: Do’s and Dont’s

How to Keep SaaS Changelogs: Do’s and Dont’s

Knowing how to keep a changelog that is well-organized, easy to understand, and interesting to read will help keep users excited about your product changes and improve adoption.  Whether you’re a seasoned product manager, product marketer or just starting, this guide will give you the tips and tricks you need to create an effective changelog. […]

Newest Articles of Product Marketing

1
The Complete Guide to Product Marketing Team Structure for SaaS
The Complete Guide to Product Marketing Team Structure for SaaS
2
The Ultimate Guide To Customer Marketing In B2B SaaS
The Ultimate Guide To Customer Marketing In B2B SaaS
3
The Ultimate List of Best Product Marketing Resources In 2023
The Ultimate List of Best Product Marketing Resources In 2023
4
The Complete Product Marketing Tool Stack For Product Marketers
The Complete Product Marketing Tool Stack For Product Marketers
5
Top 10 Product Marketing KPIs Every Marketer Should Track
Top 10 Product Marketing KPIs Every Marketer Should Track

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