Product Marketing

TL;DR If you want to have your users adopt your B2B SaaS product and create an engaged user base, you need to know how to effectively announce new features. But when it comes down to it, many product managers and product marketers get stuck on the same question: What’s the best way to announce new […]

TLDR As a product marketer, mastering copywriting in your product marketing strategy can make your product more appealing to your audience. This guide will take you through effective principles to make your messaging stand out and drive conversions. What is Copywriting in product marketing? Copywriting is simply writing to get your reader or audience to […]

Changelogs have become vital engagement tools for SaaS. But many companies have not realized their value and don’t put enough effort into keeping a good changelog. Sound familiar? You can change that with these best practices for keeping a successful changelog. Best practices for keeping a successful changelog 1. Make it easy to find Your […]

TLDR What is SaaS product usage? Product usage is fairly self-explanatory – it refers to how users interact with your product. It involves what users do inside your SaaS app, including the features they use, and how long they spend interacting with it. Monitoring this data helps you to make decisions to improve product adoption […]

Great product features solve problems for your users. That’s what attracts new customers and keeps the old ones coming back. New and exciting features also keep fierce competition at bay. To thrive and stay ahead in the fast-paced SaaS environment, you need to regularly announce new value-adding features. But how often should you do it? […]