Product Marketing


SaaS Release Notes Templates: 5 Great Examples For Inspiration

SaaS Release Notes Templates: 5 Great Examples For Inspiration

TL;DR SaaS release notes – Why are they necessary? If you invest a lot of time and resources into developing new features, it makes sense to announce them so that customers discover, use and adopt these features. Release notes play a major role in communicating to your users that you value their feedback and are […]
How to Communicate New Features to Your SaaS Users

How to Communicate New Features to Your SaaS Users

TL;DR If you want to have your users adopt your B2B SaaS product and create an engaged user base, you need to know how to effectively announce new features. But when it comes down to it, many product managers and product marketers get stuck on the same question: What’s the best way to announce new […]
Copywriting principles for SaaS product marketing managers

Copywriting principles for SaaS product marketing managers

TLDR As a product marketer, mastering copywriting in your product marketing strategy can make your product more appealing to your audience. This guide will take you through effective principles to make your messaging stand out and drive conversions. What is Copywriting in product marketing? Copywriting is simply writing to get your reader or audience to […]
9 Best Practices for a Successful SaaS Changelog

9 Best Practices for a Successful SaaS Changelog

Changelogs have become vital engagement tools for SaaS. But many companies have not realized their value and don’t put enough effort into keeping a good changelog. Sound familiar? You can change that with these best practices for keeping a successful changelog. Best practices for keeping a successful changelog 1. Make it easy to find Your […]
How to Improve Product Usage by Announcing New Features

How to Improve Product Usage by Announcing New Features

TLDR What is SaaS product usage? Product usage is fairly self-explanatory – it refers to how users interact with your product. It involves what users do inside your SaaS app, including the features they use, and how long they spend interacting with it. Monitoring this data helps you to make decisions to improve product adoption […]

Newest Articles of Product Marketing

1
The Complete Guide to Product Marketing Team Structure for SaaS
The Complete Guide to Product Marketing Team Structure for SaaS
2
The Ultimate Guide To Customer Marketing In B2B SaaS
The Ultimate Guide To Customer Marketing In B2B SaaS
3
The Ultimate List of Best Product Marketing Resources In 2023
The Ultimate List of Best Product Marketing Resources In 2023
4
The Complete Product Marketing Tool Stack For Product Marketers
The Complete Product Marketing Tool Stack For Product Marketers
5
Top 10 Product Marketing KPIs Every Marketer Should Track
Top 10 Product Marketing KPIs Every Marketer Should Track

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