Product Marketing

TL;DR Product managers and product marketing managers are two important roles in a SaaS company. Combined, they ensure that a product is a good solution for the problem it tries to solve and they work to bring it to its ideal audience – people who will become loyal customers of the product. But what do […]

TL;DR What is a SaaS product update email? A SaaS product update email is the email you send to customers notifying them of changes and updates to your product. In that email, you typically explain any new features, improvements, and bug fixes you’ve made to your SaaS app. It can even include new pricing or […]

TL;DR The way you communicate with your users affects their overall customer experience. Poor communication may leave customers frustrated or feeling that you don’t care about them. Unhappy users usually lean closer to churning or switching to a competitor. Positive interactions, on the other hand, can help you earn their loyalty. That’s why you need […]

You might have the best SaaS product in the world, but if you don’t know how to market it, you won’t go anywhere.  As a product marketing manager, your company relies on you to push strategies that grow the business and leave competitors in the dust. To do that, you really need to know your […]

TL;DR SaaS release notes – Why are they necessary? If you invest a lot of time and resources into developing new features, it makes sense to announce them so that customers discover, use and adopt these features. Release notes play a major role in communicating to your users that you value their feedback and are […]