Product Marketing

TL;DR What are SaaS release notes? SaaS release notes are like the juicy gossip of the software world. They’re a summary of all the new features, bug fixes, and updates that are being rolled out to users. You know, the stuff that everyone wants to know about but never has the time to go through […]

TL;DR Product managers and product marketing managers are two important roles in a SaaS company. Combined, they ensure that a product is a good solution for the problem it tries to solve and they work to bring it to its ideal audience – people who will become loyal customers of the product. But what do […]

TL;DR What is a SaaS product update email? A SaaS product update email is the email you send to customers notifying them of changes and updates to your product. In that email, you typically explain any new features, improvements, and bug fixes you’ve made to your SaaS app. It can even include new pricing or […]

TLDR The way you communicate with your users affects their overall customer experience. Poor communication may leave customers feeling that you don’t care about them. Unhappy users usually lean closer to churning or switching to a competitor. Positive interactions, on the other hand, can help you earn users’ loyalty. That’s why you need the skills, […]

You might have the best SaaS product in the world, but if you don’t know how to market it, you won’t go anywhere.  As a product marketing manager, your company relies on you to push strategies that grow the business and leave competitors in the dust. To do that, you really need to know your […]