Product Marketing

Whether you pronounce it “jiff” like “jiffy” or “gif” like “gift”, chances are you’ve been entertained by a video or image in the handy GIF format.  The ubiquitous GIF was created by developers as a memory-saving solution back in the late 80s. Since then, it’s become an internet sensation, filling WhatsApp groups and blogs with […]

When it comes to SaaS product marketing, recommending books as a reliable resource can be challenging due to the industry’s ever-evolving and creative nature. However, with rapid innovation, it becomes even more important to learn continuously. As a product marketer, staying on top of the necessary skills is crucial. This is where books on product […]

TL;DR Introducing new features always excites the team behind the scenes. It’s natural. But you cannot expect the same excitement from your users if they don’t even know that something has changed. And you’d need more than one quick email or a blog post to get users to simply start using your new feature. Psychologically […]

TL;DR What is product messaging in SaaS? Product messaging is absolutely crucial for any SaaS business looking to succeed in today’s hyper-competitive market. It’s the cornerstone of your communication with your audience, the words that define your product and show your customers why they need it in their lives.  From the copy on your website […]

TL;DR What are SaaS release notes? SaaS release notes are like the juicy gossip of the software world. They’re a summary of all the new features, bug fixes, and updates that are being rolled out to users. You know, the stuff that everyone wants to know about but never has the time to go through […]